The founding of FINDME started with a cassette tape. FINDME team fell in love to the texture of our first second-hand cassette player and cassette tape. We are determined to share our musical taste to audiences via different collaborations with local & overseas musicians and artists.
From Side A to Side B, FINDME team would love to accompany you to explore, understand and build up yourself through the music journey.
Cassette tapes are an old format for listening to music and audio, but they allow us to create something new. That's why many people still love and embrace the cassette tape format. We, the cassette lovers, define what the cassette tape can be and how it can be used.
That's why FINDME continues to produce new cassette tape projects and collaborate with indie artists and bands to create innovative content on this classic format. The cassette tape may be old, but in the hands of creative individuals, it can be used to generate fresh and exciting musical experiences.
PLAY, REWIND, FAST-FORWARD
The simple act of pressing the PLAY, REWIND, and FAST-FORWARD buttons on a cassette player holds a special nostalgia for many. These physical actions represent more than just functional controls - they are gateways to a bygone era of music consumption.
PLAY ignites the anticipation of starting a musical journey, whether discovering a new album or revisiting a cherished classic. REWIND allows us to reconnect with the timeless gems of the past. FAST-FORWARD symbolizes the thrill of embracing the future and the constant evolution of music.
At Cassette Collective, we celebrate this rich tapestry of cassette culture. By collaborating with indie artists and bands, we introduce the world to Hong Kong's vibrant music scene, preserving the tactile joy of the cassette format.
Something you can hold.
Cassette is a physical format that allows you to directly engage with music through touch, feel, and sound.